Haya extends patronage of Dubai Ladies Masters Dh2.45m European Tour event is growing in stature

Her Royal Highness Princess Haya bint Al Hussein, wife of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, has extended her patronage to the Omega Dubai Ladies Masters (ODLM) for another two years, reaffirming her support of the premier women’s golfing event in the region.Promoted and organised by 'golf in DUBAi', the euro 500,000 (Dh2.45 million) Ladies European Tour’s season-ending event has grown in stature and popularity since its inception in 2006, showcasing the talent of the world’s leading players in what is billed as the ‘Ladies Major of the Middle East.’ Princess Haya’s kind gesture of extending her patronage to the 2012 and 2013 Omega Dubai Ladies Masters is a fitting recognition to the role played by the event in promoting women’s golf in the region and is part of a long-term Dubai goal to become a solid foothold for sports in the world. “It is indeed a great honour and privilege for all of us at golf in Dubai to have HRH Princess Haya extend her patronage to the Omega Dubai Ladies Masters," said Mohamed Juma Buamaim, Vice-Chairman and CEO of golf in Dubai. “A former Olympic athlete, humanitarian, member of the International Olympic Committee, UN Messenger of Peace and President of the International Equestrian Federation, HRH Princess Haya is a woman of substance who has inspired many people with her strong values and forceful conviction," he said. “Her patronage has certainly raised the profile of our event and we will strive and do everything possible to raise the bar for future events befitting Dubai’s image as the region’s sporting capital. Every international sporting event hosted in Dubai has its own appeal and aura, reflecting on the Emirate’s dynamic and innovative sporting culture,” he added. The 2011 Omega Dubai Ladies Masters, the first event to be held under patronage, generated tremendous media coverage around the world. The independent facts provided by the Ladies European Tour show the event, won by US teenage prodigy Alexis Thompson, generated international media exposure worth Dh383 million via 380 broadcasts.