Iced bra aims to keep Japanese cool

A BRA with built-in ice packs, a wind chime and a sprig of mint has been unveiled in Japan, promising to keep women cool this summer.

In a nearly-naked publicity stunt, underwear firm Triumph Japan has had models parading around showing off its Super Cool Bra, featuring what appears to be a pair of small fish tanks encompassing the breasts.

The company says these cups are filled with a gel that remains soft and supple even when frozen, giving the wearer a cool sensation against her skin.

With no working nuclear reactors in post-Fukushima Japan, the country has once again begun its Cool Biz campaign, urging people to dress down for work and avoid the need to crank up the airconditioning.